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Complete Guide To Google Penalties & Algorithm

Complete Guide To Google Penalties & Algorithm

All webmasters know that Google send maximum numbers of traffic to their sites. According to a study 90% people who go online to search something prefer google to search their queries than any other search engines out there (bing, yahoo etc.). Reasons are many, but the main reason behind this is – people say, that they get exactly what they search with quality search results in google. This is because Google always look for quality websites online.

What Is Google Algorithm?

I will not be using any tough core technical term to make you understand the definition of google algorithm, rather i prefer in simplicity. In simple term, ALGORITHM means the set of rules to be followed, so, the simple definition would be:  What set of rules Google follow to provide search results in its own search engine that is called Google Algorithm.

How does Google Algorithm Can Effect and Affect Your Website’s Traffic?

It is very simple. What set of rules google follow to provide search results, if your site is not following that so your site could be banned (will not be visible in google’s search result) or you can get less traffic due to penalty. So, ultimately it will affect your website’s sale or visibility.

On the other hand if your site follows all google’s algorithm then you will be really flooded with a lot of traffic and obviously those will be relevant, because they are coming to you through google search.

Now, you can understand why is it so important to follow the algorithm of google! Another very important point is that google always keep changing its algorithm according to  the latest trend. So, do not try to show over smartness.

here I am going to discuss on Google’s major newly updated algorithms and how to stay away from the penalty.

How Google Search Algorithm Works

1.Google Panda Algorithm

Algorithm Launched: 24th February, 2011
Checking Periods: ~Monthly
Goal To Reach: Find out sites with duplicate or low-quality content. and De-rank  them.

Google Panda scan webpages and analyze their content quality and score it on the basis of that. It scores a webpage on the basis of two important parameters:

  1. Whether the content is human readable or not – Human Readability score.
  2. Duplicate content of other websites – Original Content Score.

It also see the used synonyms, spammy material etc. in the content. Initially this algorithm was not incorporated but from 2016 it also has become a search algorithm. That’s the reason now it has become easy to recover websites from panda penalty.

How To Keep Your Website Safe From Google Panda Penalty?

  • Stop Using Duplicate content: Some people are very cleaver. They just copy a content or change some words in between sentences and paste that to their own website. Please stop doing all these. In that case your article will be plagiarized and de-ranked by google.
  • Stop using spammy content like auto generated content etc.
  • Keyword stuffing
  • Poor user experience

2. Google Penguin Algorithm

Algorithm Launched: April 24, 2012
Checking Periods:  real-time check
Goal To Reach: Scan a website’s link profile and find out the spammy and manipulative un-natural links, if found De-rank and penalize the site.

Penguin algorithm was launched to handle link profile of websites. Back-links play role as voter for a website. How many votes you have your website will get that much high rank. But, the condition is those links should be natural not paid or randomly created by software. If you do so, you will be penalized by google, penguin does that work.

How To Keep Your Website Safe From Google Penguin Penalty?

Always keep an eye on:

  • Whether Links are coming from poor quality or “spammy” sites or not
  • Whether Links are coming from websites just created only for SEO link building purpose like: PBNs or not.
  • Whether maximum Links to your website are coming from irrelevant sites or different niche or not.

Always avoid:

  • Building Paid links. Nowadays this has become a new type of business. stay away from all these.
  • Over optimizing your links with anchor texts.

Check your google webmaster tool whether there is any spammy link listed in ‘links to your site’ section or not. If present disavow those links immediately, otherwise those links can harm your ranking in search results.

3. Google Pirate Algorithm

Algorithm Launched: Aug 2012
Checking Period: Frequency is unknown.
Goal To Reach: Check for websites using copyright infringements and de-rank them

Google’s Pirate Algorithm was introduced to penalize those websites who are using many copyrighted or pirated content. Torrent sites, free software, books, movies, musics and other contents that are being published without taking permission from the real author and make it freely available for the website’s visitor. But the implementation of this rule practically is very controversial, because we see many pirated sites are visible easily in google search.

How To Keep Your Website Safe From Google Pirate Penalty?

  • Stop using pirated content in your website.

4. Google Hummingbird Algorithm

Algorithm Launched: August 22, 2013
Checking Period: Every time
Goal To Reach: To produce more relevant search results every time a visitor search for a keyword by automatically understanding the real meaning behind visitor’s queries.

Points to be noted here, that hummingbird not only gives importance on keyword but also look for the real meaning behind the keyword or search term. This algorithm is powerful unlike other panda and penguin that has made google search so unique and relevant. So if you are stuffing all keywords in your website that may not give you higher ranking in google’s search. This made Google different from other search engines.

How To Keep Your Website Safe From Google Hummingbird Penalty?

  • Stop Exact matched keyword targeting
  • Avoid Keyword stuffing

5. Google Pigeon Algorithm

Algorithm Launched: July 24, 2014 (US)
Checking Period: Every time
Goal To Reach: Pigeon works on local search only, it provides high quality and relevant local search results (till now available for English only).

How To Keep Your Website Safe From Google Pigeon Penalty?

  • Optimize pages properly for local citation.
  • Setup your Google My Business page properly
  • Use NAP (name, address, phone) data properly everywhere. the data should be same in every listings.
  • Avoid: Irrelevant citations in local directories.

6. Google Mobile Friendliness Algorithm

Algorithm Launched: April 21, 2015
Checking Period: Every time
Goal To Reach: To give a ranking boost in mobile searches to mobile friendly websites.

According to this algorithm your site should be opened properly in mobile devices without any problem. If your site is not mobile friendly it will de-rank your website and will not show in mobile searches.

How To Keep Your Website Safe From Google Mobile Friendly Penalty?

  •  Just build a mobile optimized websites.
  • Avoid implementing Improper (coding error) view-port configuration
  • Stop using Illegible or improper content in website.
  • Limited Plugin use

Check whether your website pass the test of google friendliness or not – Click Here

Apart from these important google algorithms some other algorithms are also there what sometimes can be applied for site specific. Those are:

1.Google Rankbrain Algorithm

Algorithm Launched: October 26, 2015
Checking Period: Every time
Goal To Reach: To deliver search results on the basis of relevance and machine learning. It also helps hummingbird to work more efficiently.

2. Google Fred Algorithm

Algorithm Launched: March 8, 2017
Checking Period: Every time
Goal To Reach: To generate more ad and affiliate revenue by filtering search results.

3. Google Possum Algorithm

Algorithm Launched: September 1, 2016
Checking period: Unknown
Goal To Reach: To deliver more better search results on the basis of searcher’s location.

These are the major google’s updated algorithms to follow while you are optimizing your website for SEO. if you have anything to share please do not hesitate to comment below.

Written by FatSage Sankar

FatSage - Sankar

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